Zeus offers thoughtfully furnished homes for business travelers for 30+ day stays. Our goal was to create a modern and desirable living experience for each of their residents that is far better than traditional corporate housing through tech-driven efficiency.

The company's focus was on business travel, but more than 90% of its revenue was coming directly from B2C channels rather than from B2B. My team's goal was to increase the company's B2B footprint from 10% of the company's revenue to 30%.

I wasn't sure how to do this at the on-set, but through research, customer development, and an iterative design process my team and I created a portal for B2B partners to manage the homes that they rent from Zeus.

I wanted to understand what goes on inside a company when they want to make a booking for a business trip. Since this was a new business vertical for the company and my first time working on a B2B product, I had a lot of questions.

• Who is usually the person responsible for making bookings at a company?
• How do long term bookings get approved and expensed?
• Where do companies look for long term housing?
• What do their tools and workflows look like?
• How do bookers and travelers work together and interact?

After my user interviews, I started synthesizing all of our information by creating affinity maps using stickies. The initial affinity mapping took a lot of time, but it was well worth it. Afterwards, I was able to quickly create themes, learnings, user personas, and user journeys based on the clusters I identified.

After the synthesis, I brought together our stakeholders across product, sales, marketing, and customer support for a workshop. I shared the learnings from the research and ideated with the group on what kind of experience we could create for corporate bookers.

Next, I dove deeper into defining the product by creating concept prototypes via sketching. I had a really wide array of possibilities for what we could create and sketching helped me move quickly and quickly show a visual reference to my stakeholders to show them what direction I was heading. I allowed myself to go really wide here, but with the knowledge that the first version of the product that we would ship would be a much slimmer MVP.

We then used the concept sketches to define our MVP. I had a lot ideas that team was excited about, but I honed in on a few key features for the first version of our product: searching for a home, reserving the home, and viewing the basic details of a reservation.